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Singula

  • Meta Ads
  • Analytics

Targeted ads on Facebook and Instagram for an online Ruby programming event run by Singula. The goal was event registrations at a cost per lead the client could afford: the target was $8–10.

Statistics from Meta Ads Manager
Singula: Meta Ads Manager table, 139 results at $5.40 per result

What was done

  • Facebook and Instagram campaign built from scratch
  • Pixel connected to the Eventbrite page and registration events set up
  • Retargeting audience from the client's email list and a look-alike audience built on it
  • Tests of text and creative combinations
  • Weak ads switched off, the best creatives kept

Result

  • $5.40per lead
  • $750budget
  • 139leads

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